KaSi, it's crisper, simpler, Diddier!

Sean Combs is the man most likley to buy diamond-studded alloy wheels for his car. He makes a helluva lot of money and spends helluva lotter. The rapper/music producer/ex husband of Jennifer Lopez likes his cars, women and everything else new. Hell, he likes even his name to sound new all the time.

The man who called himself Puff Daddy, then Puffy, and later became P. Diddy, has now shortened it to a crisper Diddy. P. Diddy was nearly four years old. Over to Diddy.


"It's five letters, one word. The name is changed. We made it simpler. We removed the P. The P was getting in between us. We're entering the age of Diddy.

"A lot of my peeps in music been calling me Diddy, so it's not a drastic change for them. But people around the world didn't know what to call me. We was at (Madison Square Garden) rocking with Jay-Z. The last time I was there, half the crowd was chanting 'P Diddy', half the crowd chanting 'Diddy'. We gonna stop the confusion.

"'Diddy. Diddy, Diddy!' Simple. To the point and it sounds strong. It sounds like something is about to happen. It sounds like something is about to go down in history."


I have shortened my name to Kamlesh Singh, from Kamlesh K. Singh. K was literally coming between us.